“Beautiful China – Tea Road” Shines in Copenhagen
On the afternoon of June 25, local time, the “Beautiful China – Tea Road” tourism promotional event was staged in Tivoli Gardens of Denmark’s capital city Copenhagen and drew a full house of over 200, including over 70 business insiders from 17 Chinese provinces and regions such as Shanxi, Inner Mongolia, Jiangxi, Fujian and Hubei. Among the audience were also officials from Chinese Embassy in Denmark, China Cultural Center in Copenhagen, Visit Denmark, Danish Travel Agents & Tour Operators Association, Chinese-Danish Friendship Association, major Danish tour operators and journalists.
Zhang Xilong, head of the Chinese delegation, remarked: “In March 2016, Chinese President Xi Jinping and Danish Prime Minister Lars L?kke Rasmussen agreed to host the China-Denmark Tourism Year, and in February this year, the two state heads each sent a written congratulatory message to the opening ceremony. We are here today to present you the beauty of China and the abundant tourism resources along the Tea Road from different angles. We hope to strengthen tourism exchange with Denmark, promote people-to-people exchange between Chinese and Danish people and increase the momentum for China-Denmark relations via the tourism year program.”
Flemming Bruhn, Director of Visit Denmark, said, “Danish and Chinese tourism authorities have launched extensive, effective marketing activities this year to promote the tourism year program. Today’s promotion is another big move made by the CNTA following its successful tourism marketing efforts in February. It will help enrich the tourism year program, deepen and expand tourism cooperation between Denmark and China.” Cultural Counselor Liu Dong of the Chinese Embassy congratulated the CNTA on the success of the event and added, “Chinese and Danish admire each other’s cultural and natural resources and the future tourism exchange and cooperation between the two countries is worth waiting for.”
At the event site, a presentation was given to introduce boutique tourist attractions along the Tea Road, a video dedicated by China National Tourist Office in London to the tourism year program was screened, and the Danish band “Shotgun Revolution” was appointed as the ambassador of 2017 China-Denmark Tourism Year and conferred the trophy. Later, the performance of “Shotgun Revolution” and artists from Inner Mongolia caught the attention of the audience and exhibitors pushed the night to the climax by giving out generous gifts. Before the event, business talks were head at the H. C. Andersen Castle in Copenhagen, and many Danish businesspersons expressed interest and confidence in the Chinese travel market. Linda, general manager of Far East Travel, said, “Tonight’s promotion has a clear message, and is well-organized and rich in content. It is indeed a tourism feast beyond my imagination.” Weber, Asian regional manager of Magic Tour, said, “Tonight I’ve got a lot of valuable tourism information about China, exchanged ideas with Chinese business insiders and found potential partners. It’s been a very rewarding night.”
To maximize the publicity effect, China National Tourist Office in London put up a full-page advertisement on Berlingske Tidende, one of the most popular newspapers in Denmark, before the event. Both Chinese and Danish tourism professionals expressed the intent to make the best of opportunities offered by the tourism year program and deepen cooperation and exchange.